Cannes France, April 12, 2010 -- Hoodlum (www.hoodlum.com.au), an Emmy® Award-winning entertainment company based in Australia that specializes in producing high quality stories for multiple platforms, has won the International Digital Emmy® Award in the category of Digital Program: Fiction for Primeval Evolved, a thrilling ten-week online experience that extended the storyline for ITV’s hit television series Primeval in the UK. Primeval Evolved was created for broadcaster ITV by Hoodlum in partnership with Primeval producers Impossible Pictures. The winners were announced this evening by the International Academy of Television Arts & Sciences at MIPTV during a special ceremony hosted by Jason Priestly in Cannes.

“We are elated and surprised by the win and this further validates a real shift in a way that people consider multiplatform projects,” said Hoodlum co-founders Tracey Robertson and Nathan Mayfield. “Primeval Evolved was a true collaboration between all of the parties, ITV, ITV.com, Impossible Pictures and Hoodlum. We hope this win opens up opportunities with other traditional producers to start exploring and unlocking the value of true multiplatform experiences.”

Primeval Evolved extended the stories, world and characters of Primeval season 3 online. The experience allowed audiences to play a role in the unfolding narrative, and gave fans a much closer look at the fabulous creatures of Primeval. The online story was made up of 10 chapters and commenced the week before the premier episode of Primeval season 3 on ITV. Primeval Evolved was designed to engage the audience in meaningful interactive storytelling that was tightly integrated with the on-air story.

In addition, Nathan Mayfield of Hoodlum will be a featured speaker during tomorrow’s MIPTV special panel titled Principles of Transmedia Storytelling, which takes place at the Palais des Festival, Auditorium A, 15.30-17:00.

About Hoodlum

Hoodlum (www.hoodlum.com.au) is an Emmy® Award-winning creative studio that specializes in producing high quality entertainment content for multiple platforms. Based in Brisbane, Australia, Hoodlum creates and delivers entertainment content for media companies and brands across a variety of channels. Hoodlum creates unique experiences for consumers with multiplatform campaigns that extend storylines for some of the most popular entertainment series and franchises. Hoodlum also helps the world’s leading brands connect with audiences by creating interactive branded storytelling campaigns. Hoodlum is actively engaged in producing award-winning content for multiple screens including television, film, online, mobile and emerging new media platforms for worldwide distribution.

About ITV

ITV is the biggest commercial television network in the UK, broadcasting the most talked about television and making a major contribution to the UK’s culture, economy and communities. The ITV

Network is made up of 15 regional licenses, providing television to viewers across the UK. 11 of the licenses in England and Wales are owned by ITV Plc, formed in 2004 following the merger of Carlton and

Granada. SMG owns the two Scottish licenses, Scottish Television and Grampian; UTV and Channel Television own the licenses for Northern Ireland and the Channel Islands respectively.

About Impossible Pictures

Renowned for such groundbreaking programmes as Prehistoric Park, Perfect Disasters, Space Odyssey and Primeval, Impossible have built up a reputation in bringing CGI and high and effects to the small screen and delivering spectacular productions to major broadcasters worldwide in Factual, Drama and Entertainment. Whatever the subject matter Impossible’s stamp is an ambitious approach to producing high quality programmes taking audiences to places they have never been before. The Impossible Pictures Group of companies includes Firestep in Manchester and 360 Production based in Northern Ireland.

About The International Academy of Television Arts & Sciences

The International Academy of Television Arts & Sciences is a membership based organization comprised of leading media and entertainment figures from over 50 countries and 500 companies from all sectors of television including internet, mobile and technology. The Academy's yearly schedule of events includes the prestigious International Emmy® Awards Ceremony held in New York, The International Digital Emmy® Awards at MIPTV and a series of industry events such as Academy Day, The International Emmy® World Television Festival and Panels on substantive industry topics. The Academy was chartered with a mission to recognize excellence in television produced outside of the United States and it presents The International Emmy® Awards in the following fifteen categories: Arts Programming; Best Performance by an Actress; Best Performance by an Actor; Current Affairs; Children & Young People; Comedy; Digital Program: Children & Young People; Digital Program: Fiction; Digital Program: Non-Fiction; Documentary; Drama Series; News; Non-Scripted Entertainment; Telenovela; TV Movie/Mini-Series. For more information go to www.iemmys.tv.

CONTACT:

Kerrin McNeil

Hoodlum

T: (07) 3367 2965

E: kerrin@hoodlum.com.au

www.hoodlum.com.au

Today the official Blade Kitten website launches with exciting new and exclusive content and a revamped comic section!

Brisbane, Australia –August 5, 2009 – Kit Ballard also known as Blade Kitten is a bounty hunter and one of the best in the business. Together with her alien sidekick Skiffy and her sword, the Darque Blade, she hunts down rogue mechs and soft targets.

Join Kit and Skiffy on a tumultuous series of events on the outskirts of civilized space in an exclusive new version of the comic with updated art exclusive to the new site.

You can also check out your favourite character profiles in the Universe section as they are introduced into the new look comic series and even get behind the scenes info. With new content uploaded three times a week there is always something new and exclusive to check out.

Vote for your favourite character and then jump on the forums to talk about the comic and game or just Blade Kitten in general.

Members of the Krome Studios team developing the title, and Kit’s creator Steve Stamatiadis, will give fans an inside look at what the team gets up to on a daily basis with a blog that’s updated regularly.

So head to www.bladekitten.com and check out the all the new exciting Blade Kitten website.

FUZZYEYES will present new trailers and screenshots from their highly anticipated title: Edge of

Twilight. Displaying both theatrical cinematics and in-game footage; they will highlight some of the

thrilling battles and unique environments featured within the industrialized, steampunk themed world.

In the coming months, further media will reveal some of the characters and plot that will form an

unparalleled gaming experience.

About EDGE OF TWILIGHT™

Edge of Twilight is a 3rd person action adventure game in development for the PC, PLAYSTATION®3

and Xbox 360 platforms. Gameplay is split between combat, puzzle-solving and exploration. These

elements will in turn be split between the two parallel planes of reality that only the player may

traverse; the spiritually influenced, Lithern night realm, and the industrial, Athern dominated, day

realm.

About FUZZYEYES™

FUZZYEYES is amongst the freshest and most innovative game developers within the Australia/Asia

Pacific region. Founded in 2001 with headquarters based in Brisbane Australia, FUZZYEYES focuses

on developing original IP for video-gaming platforms.